The Avengers Take On Kids’ Financial Literacy

May 17th, 2012

A new venture between Visa and Marvel has seen the release of the limited edition educational Avengers comic book- designed to help kids “learn basic money concepts, from saving to budgeting to banking.”

‘Saving the Day’ is aimed at kids aged 6-13 and has already been circulated in several different languages worldwide. Whilst Spider Man is the focus of the story, his Avenger friends  provide him with financial tips so he can buy his Aunt May a birthday present whilst still foiling an attempted bank heist.

Click here to read the full article: http://bit.ly/IGpVV5

Posted in Branding, kids | No Comments »

Half of Tween Girls Are Online Gamers

May 17th, 2012

An increasing number of tween girls are logging on to online gaming sites to partake in social role playing games and quizzes, a figure which can be attributed to the fact that 35% of girls aged 8-12 own their own mobile device.

This is a prime example of the impact that technology is having on the younger generations with tweens, having previously played with paper dolls, now virtually dressing their celebrity icons in clothes and makeup.

Click here to read the full article: http://on.mash.to/JEVXzU

Posted in Technology, Tweens | No Comments »

Time asks ‘Are You Mom Enough?’

May 17th, 2012

Time magazine has raised eyebrows and ignited debate with its latest cover which features mum, Jamie Lynne Grumet, aged 26, breast-feeding her three-year old son as an aspect of attachment parenting.

Attachment parenting is “a hot-potato in the parenting world” and many criticize the practice as creating a ‘culture of total motherhood’ however it is the cover image, more so than the article’s content which has caused the viral sensation since the issue hit the stands.

Click here to read the full article:  http://bit.ly/KAY9dN

Posted in Mums | 1 Comment »

What Do Mums Really Want For Mothers Day?

May 17th, 2012

Before you head down to the florist this Mother’s Day, you may want to read this!

A recent MediaPost survey found that 72% of mums just wanted to spend time together with their family on their special day with the majority of those happy to do it at home with other family plans involving brunch, picnics and playing at the park.

When it comes to the all important Mothers Days presents, the most popular gift that mums would like to receive is “help around the house” as opposed to dinner, flowers or jewellery.

Click here to read the full article: http://bit.ly/JFF4pM

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Trying to Reach Youths? Your Product Is Your Marketing

May 17th, 2012

 

It’s a simple problem- today’s youth are being marketed to by a generation who grew up in a much different world to them. The solution? Focus on the value and clarity of the product, as well as how it can bring them happiness.

Value for money is paramount for Generation Y but they won’t be willing to part with their hard earned cash is you can’t effectively communicate to them why they need the product- this is where the clarity comes in.

Above all else, when you don’t have a lot of extra cash to spend, companies need to make sure their offering — or at least the experience of using it — can potentially bring happiness.

Click here to read the full article: http://bit.ly/JUaq90

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Puma Fastest Purchase

May 17th, 2012

It’s an exciting time for Puma- they’ve just released their new ‘super fast’ running shoes, and secured sponsorship of the World’s Fastest Man Usain bolt, so what’s the best way to celebrate?

In an attempt to incentivise sales, Puma Mexico have created the ‘World’s Fastest Purchase’ whereby the faster a shopper can enter the store, select their Puma purchase and make it up to the cash register, the greater the discount they’ll receive.

Click here to read more: http://bit.ly/IbMvlD

Posted in Case Studies, Creativity | No Comments »

The Future of Strollers

April 26th, 2012

Anyone with a child will understand the struggle that’s involved with unfolding or collapsing a stroller. Now, builders of the world’s first power folding stroller, Origami, reckon you can do it all with a simple push of a button. Debuting at the CES Consumer Electronics Show in Vegas earlier this year the company is hoping to change the world (for those that use strollers) using a built-in generator near the rear wheels that takes care of the folding. In addition, the generator, which operates whilst the wheels are rolling, enables parents to charge their phones.

 

Source: The Espresso, Edition 138

Posted in Mums, Technology | 2 Comments »

‘BULLY’ FILM: MOVEMENT, MARKETING OR BOTH?

April 23rd, 2012

A new anti-bullying film called “Bully” has been released in America and apart from its battle for rating it has created controversy in regards of the way it has been marketed. The film’s distributor, the Weinstein Co., in a savvy marketing move has proclaimed March 22, 2012, “Anti-Bullying Twitter Tuesday” – Celebrities including Ryan Seacrest, Katie Perry and Kim Kardashian have tweeted about the movie and most recently Justin Bieber has announced that his song ‘Born to Be Somebody’ is to be used in the film’s latest television spot.

This form of marketing has been around for a while now, however its publicly known that these social media ‘causes’ don’t contribute in any shape of form to solve the problem, ultimately they are give users a warm fuzzy feeling of changing the world.

Click here to read more.

Posted in Uncategorized | 1 Comment »

Seriously, What are The Hunger games and why should I care if I’m not 14?

April 23rd, 2012

Some of us are not as familiar as we should be with The Hunger Games mania; you might be wondering about the importance of these games and asking around where did they come from?

The successful trilogy written by Suzanne Collins has also executed a brilliant digital strategy called ‘Capitol.PN Network’ which includes  tailored microsites for each aspect of the movie  such as Capitol Couture, Capitol.PN terminal, Facebook pages for each and every district, Twitter page, Youtube channel and much more.

So, if you still don’t know about the 12 districts, The Capitol, citizens of Panem, team Peeta or team Gale; you better keep reading and we promise to get you up to speed with this new pop-culture phenomenon.

Click here to read more.

Click here to visit The Hunger Games website.

Posted in Uncategorized | 1 Comment »

7 Tips for Marketing to Mums

April 23rd, 2012

Women are well known for their active shopping habits, in fact women make 85% of purchasing decisions in a household, but when the woman is a mother as well this percentage may easily rise as they often shop for babies, toddlers, teenagers, and themselves.

Read on to find out what mums love, what they hate and what you should do to win their approval and loyalty. 

Click here to read more.

 

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